WeDrink Real Mango, Real Wow
Overview
37-second product film with an original 3D mascot · CGI, animation and live action
Bubble tea is a crowded category where every brand shoots the same cup on the same counter. WeDrink needed something the audience would recognise from a thumbnail, at scroll speed, without reading a word.
So we built them a character. A small mascot in a red hoodie who lives in the store, reacts to the product, and carries the brand across every frame — and then built the film around him.
The challenge
Sell a mango drink to a scroll-first audience with no recognisable brand asset to lead with, in a category where every competitor's content looks identical. The mascot had to hold up in close-up beside a real person on a real counter, and the product had to look genuinely appetising rather than rendered.
What we did
Character design and 3D build, rigging and animation, a full CGI food sequence for the mango burst, live-action counter footage integrated with the animated character, colour grade, sound design, motion-design titles and platform-native cutdowns. The mascot's proportions, materials and lighting were locked to a single reference so he reads as the same character in every shot, matched to the store's real teal and the product's real gold.
Selected frames
Results